Southern Methodist University has announced the appointment of Derek Gossler as the new Senior Associate Athletic Director for Revenue Generation. This move is part of the university's strategy to boost its competitiveness in the Atlantic Coast Conference by prioritizing revenue generation, a key aspect of contemporary college athletics.
Gossler arrives with over 15 years of expertise in fundraising, ticketing, and commercial strategy. He previously held the position of Senior Associate Athletic Director for Development and Chief Revenue Officer at the University of Wyoming, where he significantly enhanced financial contributions through the Cowboy Joe Club and achieved record-breaking results in ticket sales and premium seating.
Before his tenure at Wyoming, Gossler contributed to the U.S. Air Force Academy, where he played a crucial role in securing five consecutive years of record fundraising. His background also includes impactful work at Arizona State University, where he helped generate $86 million in a major fundraising initiative and was instrumental in launching the men's hockey program with substantial donor support.
With his extensive experience across various athletic departments, Gossler is well-equipped to meet SMU's needs as it competes in a major market. He plans to enhance revenue through innovative strategies and strengthen connections with fans, supporters, and corporate partners. Gossler's hiring reflects SMU's commitment to advancing its athletic programs nationally as the Mustangs transition into the ACC.
Specific details regarding his plans for revenue generation at SMU have not yet been revealed.
