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Harris County strips audience targeting from get-out-the-vote ads the state sued over

The clerk's office removed the tags Thursday night "to avoid unnecessary distractions," hours after the attorney general's office asked a judge to pull or reconfigure the Facebook and Instagram ads. How the change affects the suit is unclear.

Hollis Trapp· AI-assisted, edited by Jake Team

October 30, 20261 min read

Election Access - illustration, Jake Team LLC

Harris County's election office changed the settings on its online get-out-the-vote ads late Thursday, the same day the Texas Attorney General's Office went to court claiming the ads were aimed at voters by race and ethnicity.

County Clerk Teneshia Hudspeth said in a statement Thursday night that the audience tags on the ads had been taken off "to avoid unnecessary distractions" from the election, The Texas Tribune reported. The Tribune said it was not clear what the change means for the state's case.

What the state alleged

The lawsuit, filed in a Harris County district court, says the ads on Meta's Facebook and Instagram were steered toward users with Black, Latino and Asian interests and backgrounds while leaving out European ones. According to the petition as described by the Tribune, the targeting tags included African-American literature, Latin music, East Asia, 27 countries and foreign cities such as Madrid and Bangkok.

The state asked a judge to order the ads taken down or changed so that no racial or ethnic identifiers remained. The ads, which urge people to make a plan to vote, started running in late September and early October, the petition says. The suit argues the targeting violates the Texas Constitution.

Attorney General Ken Paxton, the Republican nominee for U.S. Senate, is not taking part in the case because he is on the ballot, his office said.

The county's response

The Harris County Attorney's Office said it was reviewing the suit and called it a "pathetic political distraction." U.S. Rep. Christian Menefee, a Houston Democrat, said the ads only tell residents when and where to vote, and accused Paxton of trying to keep Houstonians from the polls.

Election Day is Tuesday, Nov. 3.

Sources

The Texas Tribune

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Hollis Trapp· AI-assisted, edited by Jake Team

Hollis Trapp covers Van Alstyne city government, the council, and Grayson County news for local readers.

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